Archive for April, 2014

Should Our Church Have a Website?

Posted in Media Communications on April 18, 2014 by Waypoint Church Partners

Honestly, I don’t really hear this question a lot. Part of me wonders if it’s because everybody already knows the answer, or they feel like they should, so they simply don’t ask the question: Should our church have a website?

The simple answer.
Yes. Absolutely. In every situation. Your church should have a website. (Well, unless you’re Amish, I guess. Then it might not be consistent with your values. But otherwise, yes!)

Why?
Because if you want new people to come to your church (and if you are a church, you really should want this), the new people are going to want to visit your website before they come.

You know that Bob Dylan song, “Times, They are a-Changing”? Well, they’ve already changed. In the past two decades, the internet has invaded almost every single home in the United States. Not only that, we now we carry it along in our pockets in our smart phones. If we have a question, any question, this is where we go. We google the weather, sports scores, make up tips, recipes, even the answers to basic math problems. And where do we go if we want to try a church? Yes. We google it.

I guarantee you that every single week young families in YOUR community are searching the internet with, “(City Name) Church” and clicking on whatever pops up first on the list. You want to be on that list.

Well, what about word of mouth? Don’t people ask around to find a new church?
Absolutely. Word of mouth is a great way for people to find out about your church. But do you know what they will do, right after they hear about your church for the first time?

Yep. They will google it.

They will want to know exactly where you are located (with an address to enter into their GPS, which probably resides on their smart phone), what time your service starts, whether or not you provide child care (if they have kids), and maybe a little glimpse into what to expect when they arrive. That’s it.

And honestly, that’s all the information that you absolutely need to have on a website. It doesn’t have to be complicated with several pages and lots of information to read through. Keep it as simple as possible. Make the information easy to find. Add an e-mail address or phone number if they want to contact you with questions, and you’ve got everything you need to have a successful website.

It doesn’t have to be difficult, or expensive, or complicated, or a big ordeal to get a website up for your church. But it needs to be done.

More questions? E-mail me at rachel@vef.cc

Rachel Woolard headshot - circle smRachel Woolard
Director of Media

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“The Starfish and the Spider” Book Review

Posted in Book Review on April 9, 2014 by Waypoint Church Partners

04_StarfishandthespiderbookWant to read a book that will have you searching for ways to adapt its principles to the ministry? Want to rack your brain to find the best way to say “this guy is right, and I am going to instill that great idea to my persona?”  Here is the book!

As I read, I traveled down rabbit trails of thought that turned out to be exciting.  There were also some moments of, “Well, that is how that happened!” and some, “Why were some of the smartest business minds in the world not able to see it coming?”

You will find how some organizations like Ebay, Craigslist, Wikipedia and even Al Qaeda succeeded and some like OnSale didn’t.  You will see how strategies of record companies failed to stamp out pirated songs and why centralized organizations failed in attempts to stamp out illegal organizations.

Besides, Dave Hileman says that the book is great in the beginning, plods along in the middle and has some really good points in the end.  Well, if a great man like that likes it, it should be worth reading, right?

It was a different kind of read for me, but one that stimulated my interest and thinking.  I would give this book 4 hazelnut lattes!

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Harry Gill headshot - circle smHarry Gill
Director of Church Resources

Ride-In to Warsaw & Fight Cancer

Posted in Across the Commonwealth, Outside Article Reference on April 1, 2014 by Waypoint Church Partners

04_Ride-InOn June 1st, at 8:15 and 10:30 AM, the Josh Baughan Ride-In will rock Warsaw for the 7th year in a row! Dynasty Kelly, a little girl from Essex County, Virginia is battling cancer, and we intend to help her fight. Free lunch, a thousand dollars worth of Door prizes, bike shows with trophies to three places, Music by “One Day Remains” . . . Absolutely no charge for anything. Donations only, for Dynasty. Waiting on the thunder . . .
LOCATION: Rappahannock Church of Christ
9514 Richmond Road
Warsaw, VA