Archive for February, 2010

Content that Keeps People Coming, part two: Be Consistent!

Posted in Media Communications on February 16, 2010 by Waypoint Church Partners

author: Rachel Price, Director of Media

…Need to catch up? Read [part one: Be Clear!]

You must set a standard of consistent change before you expect people to check back for updates. If your website has lain dormant for the past year, don’t expect people to immediately start checking it every week for the sermon podcasts you’ve started putting so much effort into.

Set a goal for yourself to write in your blog once a week, have the sermons up by Monday afternoon, or to try this “Twitter” phenomena at least twice a week. Once you start being truly consistent, so will the people you’re trying to reach. If they KNOW that the website is the best place to get an updated calendar of events, then that is where they will check first, instead of e-mailing or calling you. If they still don’t get it, point them back to the website, telling them to make sure they check there first next time.

It may take a little time, but the results will be worth it in the long run. The key is that you have to set the standard  of consistent change before people are willing to change their habits.

Want to read more? Read [part three: Have Content!]

Guerrilla Lovers by Vince Antonucci

Posted in Book Review on February 11, 2010 by Waypoint Church Partners

author: Dave Hileman

Vince Antonucci’s new book, Guerrilla Lovers, has just been released and is available at Amazon. But Guerrilla Lovers is more than just a book It is intended to spark a movement. Vince writes: “I want to spark a revolution, a movement of guerrilla lovers. Yes, reading the book will help, but we’re offering way more. The website will have weekly guerrilla lover video assignments, a community blog where you can share your stories and encourage each other, a guerrilla lover podcast, and more…. I know the movement will be best carried out and spread by communities of faith doing it together. I also know what it’s like to be a pastor and have to come up with sermon series ideas, and weekly messages, and creative content. So we have put together a church campaign/message series to help churches start their own guerrilla lover movement. If you’re a pastor, you need to check it out. We’re offering messages, videos, graphics, and more, and it’s all FREE” at

Want to buy this book? Click Here!

Content that Keeps People Coming, part one: Be CLEAR!

Posted in Media Communications on February 2, 2010 by Waypoint Church Partners

author    –    Rachel Price, VEF Director of Media

While I realize that not everyone is aesthetically minded, there are basic concepts of marketing that any minister or ministry volunteer can utilize to communicate announcements and news more effectively. I’ll even do you preachers a favor and put it into a minister-friendly format, by having three distinct points… that all start with the letter “C”.

When you have a lot going on in your church, sometimes it’s hard to fit all of the events into a Sunday morning bulletin or on your website. How do you keep it organized so your average congregant can find the information that applies to them specifically?

Pick TWO fonts.
Let’s use a basic church bulletin as an example. Some churches try to separate different messages by using different font for every announcement. This usually just ends up making your bulletin look jumbled and disorganized. For now, just choose two fonts (you can move up to three if you’re feeling really confident in your design capabilities). Use the bolder, more graphic font as your header, and use the simple, easy to read font below. Then, repeat that same pattern again… and again. This will make your church bulletin more streamline. People will clearly know when one announcement stops and the next one begins. If you have a youth event, go ahead and spring for that third font, but only use it as the header – keep the details of the event in the same basic font you were using before.

Fonts can be a very valuable tool when coming up with an “image” for a certain event, but don’t over complicate it. If you can’t read the text at arms length, try something different. (I personally recommend – they have thousands of free, downloadable fonts for you to play around with).

Want to read more?

Read [part two: Be Consistent!] and [part three: Have Content!]

Commonality and Uniqueness

Posted in Church Visits, Travel on February 2, 2010 by Waypoint Church Partners

author: Dave Hileman

I have been to worship at four very distinct venues this January. A traditional but casual service, a contemporary service, a dynamic live service with video preaching and, on the snowed in last Sunday of January, a live web cast service. Each one a significant blessing and each a unique locale, from a worship building to a YMCA to a theatre to my living room and each one a different feel. But in common, the Word was preached, communion served (DIY at Hileman’s), music sung and prayers shared. It is amazing how the central tenents of our faith endure regardless of the setting. Make sure you find your way to gather in worship this Sunday and rejoice in our commonality and our uniqueness.